Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Spring Hill

I am a private lender, lending to people who need financing on a short term bases using their property for collateral.

$50,000 to $250,000

Florida > Miami Beach

My husband and I are entrepreneurs and are looking to invest in sports facilities within the US and Europe.

$100,000 to $200,000

Florida > Boca Raton

I am a national silent investor looking to provide passive investments to national operating companies. I can be very creative and the investment can be structured as a minority equity investment. I'm a very savvy individual investor and have been in the private investment / M&A industry for over a decade. I'm targeting investments of around $250K but can go up to $750K for the right situation. I have the ability put in more capital (and bring in other investors) if everything works out with the first investment.

$250,000 to $750,000

Florida > Miami Lakes

I work with private investors, pension fund consultants, private bankers and attorneys. The investment objective is to identify opportunities for both debt and equity participation. I have been working the financial services sector for the last 12 years and have been involved in projects in need of financing from $10,000 up to $240 M USD

$150,000 to $150,000,000

Florida > Coconut Creek

We are a diversified, international service firm helping government and business grow, often into new markets worldwide. Our Investment Bankers specialize in Government and Corporate Finance, Private Equity, and other alternative investment solutions primarily in difficult or emerging market situations.

$5,000,000 to $500,000,000

Florida > Port St Lucie

Investors with a strong background in the construction and food and beverage industries.

$5,000 to $50,000

Florida > Lakeland

Retired professor of business, with MBA and Ph.D. and experience in business start-ups in the U.S. and in Latin America. Bilingual in Spanish. Desire to help businesses to develop. Individual investor.

$1,000 to $50,000

Florida > Riverview

Born in 1967 in Cincinnati Ohio. Received Bachelor of Science – Electronic Engineering degree in 1996 and Masters of Business Administration in 1999. Extensive experience in finance with a high level of knowledge in information technologies, sales and business development management. He has bought and sold many businesses while providing leadership and management that helps facilitate each company’s growth. He has run and managing all phases of a business life cycle, from needs assessment through business processes, implementation and dissolution if necessary.

$10,000 to $1,000,000