Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Orlando

I am a young individual investor and serial entrepreneur. My companies, which I started from the ground-up have been recognized as the fastest growing privately held companies in Orlando, Tampa, and the state of Florida for 3 years consecutively, as well as the Inc 5000 list. I have a great team in place that can assist in start-ups or businesses that are struggling and need sound business advice and someone that is willing to get their hands dirty.

$500 to $50,000

Florida > Loxahtchee

I am married and live with my family in Florida. I have a degree in engineering and a Masters in Construction Management. I have been in construction and development of real estates for over 15 years. I am an individual investor interested in cash flow and equity growth. Looking to invest in multi-family, senior living, medical facilities. wellness retreat and resort centers and self storage.

$25,000 to $50,000

Florida > Sanford

Seasoned investor and investor representative. We invest in startups and mid growth companies across all industries. Looking for strong ideas with good growth potential.

$5,000 to $100,000

Florida > Boynton Beach

Founded and sold a telecomm products manufacturing business that grew to over 400 people. Have founded 8 startup companies. Holds 10 patents. Awarded lifetime achievements in Engineering award from attended University. Background in wired and wireless communications, energy conservation products, IOT, cloud computing, real time online transaction processing, R&D, product management, operating high tech businesses, partnerships, business plans, capital raising, and conceiving and delivering innovative out-of-the-box product concepts and ideas.

$50,000 to $250,000

Florida > Lakeland

I am a corporate lawyer in Lakeland, FL. We are a hybrid law firm, in that we provide legal services as well as business advice. I worked as a supply-chain management consultant, financial analyst, and senior acquisition analyst prior to entering law school. In my time as an attorney, I have aided hundreds of businesses throughout the business cycle, including the successful purchase and sale of businesses totaling more than $300MM in enterprise value.

$3,000 to $200,000

Florida > Odessa

My name is Carl Nicks. I'm 28 years old. I've been a professional athlete going on 7 years. I have a pretty good portfolio but really want to diversify it and hopefully join some of you in lucrative business opportunities. I won't act like I am a Shark from the tv show Shark Tank I do have common sense and I wouldn't be where I am without a little smarts. If u want to take your business to the next level or need some capital to get started I would be glad to listen.

$10,000 to $1,000,000

Florida > Aventura

Fifty year old seasoned businessman, investor and attorney with experience across various sectors. Located in Miami and primarily interested in opportunities that have revenues and strong leadership.

$200,000 to $1,000,000

Florida > Boca Raton

For more than 25 years, our Investment Association has provided the highest quality of investment advice and practical financial equity solutions to the emerging firm. Our interests lie in not only investments in high-tech firms but low-tech developing firms as well. To be an attractive investment vehicle to our Association the investment targets must be able to promise and deliver a rate of return that is more attractive than those available in markets for publicly traded stocks and other securities.

$50,000 to $2,500,000