Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Delray Beach

Owner of Several successful companies in the substances abuse/mental health care industry. Looking to invest and expand in other facilities in the South Florida area. University of Colorado undergrad in Business Management. Past Investments in various industries in the range of 20-50,000k. Silent partner, advisory partner. Individual investor.

$20,000 to $100,000

Florida > Orlando

I am a young investor looking to invest in the right product/company. I currently own two business and have launched several successful products. I specialize in marketing with my own social media reaching over one million people. I have also been on TV and Radio.

$10,000 to $300,000

Florida > Marathon Shores

Realtor Broker and entrepreneur/investor since 1988.

$100,000 to $2,500,000

Florida > Pembroke Pines

Business and Real Estate Investor open to solid business growth ideas with well-strategied plans including pro-forma financials and ROI.

$20,000 to $250,000

Florida > Miami Beach

Miami based investor looking for advisory/board role in promising Florida startups. Software engineering and film industry background. Experience with multiple startups in product, tech and founder roles. Solid network in FL and NYC. Looking for advisory/board role in Florida startups.

$25,000 to $50,000

Florida > Pembroke Pines

Hello, full-time IT Manager who is also a real estate investor in MI, NC, and FL. Accounting and Supply Chain Managment background with MBA from Big Ten. Looking to partner and/or investor in great companies.

$10,000 to $1,000,000

Florida > Orlando

Higher Education and K-12 Professional. Over 10 years of experience with non-profits, k-12 and higher education. Masters of Education in Curriculum and Instruction and Educational Leadership. Not married and have no kids currently, but in a committed relationship. I currently own two homes, one which I rent and the other I live in. I recently sold an investment home and made a significant profit. I currently invest in stocks and bonds and have quite a diversified portfolio. I am looking to continue to diversity my investments to secure my future.

$1,000 to $20,000

Florida > Lighthouse Point

We are a digital marketed company interested in funding start-ups primarily in the digital marketing/social media arena who we could also work with to expand our company's lead generation and/or advertising efforts.

$50,000 to $300,000