Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Miami

I provide multiple lines of credit ranging from 50k to 180k per applicant which can be used as cash for start costs or working capital. I do not need to see a business plan or review a pro forma nor do I need collateral, business financials or tax returns. I'm looking for a credit profile with a score north of 690 with seasoned tradelines under a 45% balance to limit ratio. You will have 0% interest for 12 to 18 months at which point you will have an average of 12.99% interest until the balance is paid. I look forward to serving you.

$50,000 to $180,000

Florida > Weston

Always looking for great opportunities.

$0 to $50,000

Florida > Miami

Over 6 years of international experience in finance and audit in the bank industry. Looking for great investment opportunities (cash available: $2m) Recently worked as a Vice President of Finance of a publicly traded company in the Healthcare industry based in Florida. I was responsible for all filings with the SEC, along with the coordination, analysis, and preparation of financial plans and operating forecasts. Prior to that, I was Vice President of a Merchant Bank in NYC, where I managed a team of analysts for investment opportunities, sourcing deal flows on potential targets, and was responsible for post-acquisition management and financial reporting. I was involved in three reverse merger transactions. I worked for 4 years at Ernst & Young in both Paris and London, where I became a senior auditor in the Banking Capital Market Department. Prior to that, at Natixis Bleichroeder in Paris, I had an active participation as a market-maker on the Euro Stoxx desk.

$50,000 to $2,000,000

Florida > Royal Palm Beach

Licensed Home Improvement Supplier/General Contractor looking for lucrative real estate opportunities. We will buy land, residential or commercial space, rehab and sell off. Interested parties should have contacts or active deals in place. Additional funds available.

$50,000 to $100,000

Florida > Fleming Island

Married for 28 years, I am a 30 year retired Navy veteran with an aviation maintenance and management background and I am currently out of Jacksonville Florida. I have a Bachelors Degree in Professional Aeronautics and MBA in Quality Management. Unfortunately I do not have extensive background as an investor however always looking for ways to expand investment opportunities. I have extensive training in Leadership development and problem solving skills. Adapts to any environment quickly and excels. Looking to invest in the right opportunity as an individual investor and support to the fullest extent possible. For all you Entrepreneur's out there, good luck on your quest and wish only the best.

$0 to $75,000

Florida > Miami

Accounting background. Specialties include Auditing, Internal Controls, Corporate Governance, Risk Management, CCAR. I am looking for investment opportunities in Florida.

$100,000 to $500,000

Florida > Jupiter

Finance consultant, former CFO, and board member that has worked with later stage (pre-IPO) companies to improve systems and processes. Invest in varying stages of healthcare, ed tech and software companies.

$25,000 to $200,000

Florida > Miami

34 years old. Background in sales with degree in business administration. Individual investor.

$500 to $20,000