Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Davie

I am a 31 year old married Business Man, Located in South Florida. I have experience in several industries, I currently own a Luxury Transportation Company and I am ready to take the next step towards growing my capital, and looking to help any one along the way.

$5,000 to $50,000

Florida > Doral

Personal: Age 50, married, Florida. Professional: CFO, Finance and Operations. Education: Economics, MBA. Investment experience: Brewing , restaurant, e-commerce, distribution. Involvement: Any level depending on the investments. Status: Individual investor.

$5,000 to $500,000

Florida > Miami

There are no upfront fees associated with our application and underwriting process. I provide funds with reasonable rates and flexible repayment schedules. With our merchant cash advance program, we provide an advance lump sum to you and a small percentage of your future credit card receivables is allocated as repayment for your loan. For business owners who do not use credit card processing, we offer unsecured business loans like our ACH loan program. In this case, payments are made through a daily deductions from your bank account, just like with direct deposit. Whatever type of business you operate, we have the loan solution you are looking for.

$5,000 to $2,000,000

Florida > Naples

I am an investor currently living in Naples, FL. I have background and experience in Horticulture/Greenhouse production as well as Microbreweries. I also deal with some real estate related investments. Looking to invest in business(es) that are either in pipeline/startup stage or existing and profitable. I am an individual and not an investment company/broker.

$1,000 to $700,000

Florida > Tallahassee

Young Investor. I have a stable job with 6 digit pay. I work in Cloud Computing Technologies out of Tallahassee, FL. Have couple of Real Estate investments with recurring income.

$0 to $20,000

Florida > Boca Raton

I am a national silent investor looking to provide passive investments to national operating companies. I can be very creative and the investment can be structured as a minority equity investment. I'm a very savvy individual investor and have been in the private investment / M&A industry for over a decade. I'm targeting investments of around $250K but can go up to $750K for the right situation. I have the ability put in more capital (and bring in other investors) if everything works out with the first investment.

$250,000 to $750,000

Florida > Orlando

Educated and experienced investor with a wealth of knowledge to share. Our group is open to a multitude of markets and a wide range of investment sizes.

$10,000 to $10,000,000

Florida > Oviedo

Currently own (2) successful businesses for over 12 years and I am looking for a new investment opportunity. Involvement to be hands on or an advisory. Have past experience in Real Estate investing and currently in the commercial warehousing business along with commercial office furniture installation industry.

$1,000 to $100,000