Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Lehigh Acres

I have no investment history but am seeking advise from investors on how to be part of investing. I am a real estate agent and am working on becoming a real estate broker. My son is a general contractor for the state of Florida. We both would like to seek investors willing invest their money and use our services to receive profitable returns both for them and us. I am also an accountant for a construction company with experience in bookkeeping for newly constructed homes and commercial building in Lee county Florida. In the future I am looking to be a private investor in both the residential and commercial.

$20,000 to $30,000

Florida > Ft. Lauderdale

I am a 37 year old self made millionaire. I have a bachelor's degree from Florida State University and a law degree from Nova Southeastern University. I own a mid-sized law firm which I have grown from the ground up, as well as multiple properties. I have extensive experience in real estate as well as running and growing a business. I love to travel and experience new cultures and I am extremely receptive to new ideas. I have a very positive attitude and I am not closed minded. I have invested in other businesses before in the medical marijuana field and I am open to ideas that other investor's have shot down.

$2,000 to $40,000

Florida > Dania

I have nearly 10 years of experience in the corporate, investment banking and private investment industries. Broad range of experience in corporate, securities and transactional matters. Private investment experience includes the start- up of a number of hedge funds and other private investment funds and experience in various types of commercial transactions, concentrating in software licensing and information technology agreements.

$50,000 to $250,000

Florida > Palm Harbor

Husband and Father of 5 children. 29 years in the Information Technology sector holding C-Level to board level positions with small to international fortune 1,000 companies.

$150,000 to $1,500,000

Florida > Lakeland

Work as shop manager for an engineering construction and fabrication company. I'm an individual investor looking for an opportunity to help someone build a business and make some money while doing it.

$5,000 to $25,000

Florida > Ft Laudrdale

i am private investor from switzerland i have interest in development multifamily new technology in the construction field serious developers offer are wecolme

$1,000,000 to $8,000,000

Florida > Windermere

I own several businesses in the Orlando area and looking to use the skills I've developed in product manufacturing and fulfillment, franchising, financial consulting, organizational development, commercial real estate, and management to invest in or partner with a new business.

$10,000 to $150,000

Florida > Fleming Island

I live in Northeast Florida and was Network Engineer for Verizon for many years. I have a Masters Degree in Business Administration. My expertise is listening to clients issues and solving them. My Involvement would be Hands-On/Advisory. I am an Individual Investor.

$20,000 to $40,000