Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Weston

Private investor with 20 years of retail experience.

$0 to $125,000

Florida > Tampa

Investment banking and finance experience.

$1,000,000 to $100,000,000

Florida > Miami

Successful Real Estate Developer and investor interested in start-ups where my international experience and entrepreneurial spirit can play a role on making a company expand internationally. 18 + years in Real Estate experience. Executive level at multinationals (JLL and CBRE- Heading Departments at National Level in Valuations & Advisory) and entrepreneur, serving as Board Member (non-exec) of a Pan-European REIT. Knowledge of commercial, residential, Hotels, Nursury Homes, Industrial & Logistics. Hands on, lots of people skills. In Florida. Spanish and English bilingual plus. MBA, Member of the Royal Institution of Chartered Surveyors with Harvard Real Estate Program. Started a Real Estate Development company and have successfully built and sold 6 residential buildings in the last 3 years. Would be interested to study investments in interesting real estate projects or start ups.

$150,000 to $500,000

Florida > Fernandina Beach

.Engineering degree from North Carolina State University. Two successful start ups. Experience in acquisitions and mergers. Named one of top seven CFOs in Northeast Florida in 2014. Strong network of sucessful entrepreneurs and capital sources. Strong track record of growing companies and brands.

$25,000 to $250,000

Florida > Tampa

Legal professional with a Juris Doctorate from Stetson University College of Law. Open to investments.

$50,000 to $200,000

Florida > Vero Beach

Private investor interested in real estate.

$0 to $100,000

Florida > Miami

While I have invested in traditional enterprises, real estate, food industry, education, I am currently heavily invested in unique and innovative technologies and related solutions for the Direct Marketing and Internet Advertising Industries. As such, I have a company that is bringing a new form of web based tools to this space based on the enhancement of understanding communications preferences of customers. This started out as an educational application. I am looking to invest in companies that have complimentary value to the advertising and marketing industry. I am also keeping my ears attuned to the education and online learning space, as that has always been of great interest to me. My occupational background is in the area of private career education which was the launching pad for these new ideas. After successfully using these training applications with GE Medical Systems I decided to become an entrepreneur, and started investing.

$25,000 to $500,000

Florida > New Port Richey

I am a 48 year old that is married with 1 child. I'm currently in the IT field with an extensive background in Application Hosting and Security. I have been with the same company for 19 years. I own my own small business Web hosting Company and another Mobile Marine Engine Repair and Survey company. I have experience in the automotive and marine industries. I have restored many boats in the past 20 years all the way from restringing, conversion of io/inboards, Awlgrip/Awlcraft painting and have my work recognized by Chris Craft. I am currently vested in a marine company and am a reseller for a marine company. I have alot of experience in the Marine industry. I do not anticipate to have much involvement except for financial investment at this time.

$5,000 to $50,000