Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Parkland

My name is Rami, 38 years old, owner of a couple of businesses in Florida and Texas ( used car dealership and medical equipments). I’m an individual investor and prefer to be a silent partner.

$50,000 to $500,000

Florida > Bradenton

I am an investor in Florida. I have invested financially, and with sweat equity to start up business's. I have started 2 companies along with working my way up from an employee to becoming a director of a company with 500 employees.

$10,000 to $1,000,000

Florida > Miami

South Florida, Direct Lender/Funding Coordinator. Guaranteed best rates and terms without the run around. Series 6, 63, 66 Licensed. University of Florida grad B.S. '14. Works with Direct Lender. Have strong business relationships with multiple lenders. Hands off approach, but always here when you need me the most. Always a call away and have a strong team behind me to support what ever funding requirements.

$5,000 to $1,000,000

Florida > Daytona Beach

I am 25 years old. I used to work for 3 years as project engineer in the biggest oil company in the world Saudi Aramco. Currently I am working with Saudi Airline as a professional in which the company has sent me to US in order to get my pilot license. I have one investment in the entertainment field located in Washington D.C. I like to be part of new investments and new ideas. I am young but I am a fast learner. Moreover, I believe that the ship with two captains sinks. I will be part of the project I will help and I will support as needed. Otherwise, I will be more than happy just to watch and read the reports.

$50,000 to $150,000

Florida > Tampa

I have a Doctor of Pharmacy degree (Pharm.D) and I work as a pharmacist full time. I have real estate that I own and I am actively seeking to invest in a bright idea with a suitable partner. I prefer to communicate with partners or individuals who are interested in entrepreneurship within Florida.

$10,000 to $40,000

Florida > Ft. Lauderdale

I have grown up in South Florida but have spent a lot of time in all the Southern States. My wife & I along with our two boys are always on the move. We are a family that enjoys new experiences and new challenges. My main business is in the world of finance but much different than the typical Wall Street or VC type format. Our company has done extremely well but has also had to overcome numerous hurdles along the way as all entrepreneurs do. What we are looking to do now is work with entrepreneurs like ourselves that have extreme passion, commitment & a determination to be successful with a solid business model we can put our investment capital behind. We look forward to the opportunity to use our years of experience in numerous different industries to help those entrepreneurs achieve their ultimate goals.

$10,000 to $250,000

Florida > Winter Garden

I'm 44 yrs old married in Winter Garden Fl. I'm an entrepreneur & investor. I'm looking into investing in a company with the right plans here in the Orlando area. If you have a creative idea please bring it to me. I'm open to tourism and art classes as well. Service ideas a plus.

$10,000 to $50,000

Florida > Odessa

My name is carl nicks. I am a 29 year old professional athlete. I have done well for myself and want a more hands on role on managing and diversifying my portfolio. Let me make it clear and easy for u to understand. In no way am I an expert investor. I have no high power connections nor do I know a lot about investing. What I do have is money and a strong will to succeed. Not to mention I've seen every episode of shark tank. If you feel like you have a good product and or business and the only reason you haven't succeeded is because you don't have the capital then I could possibly be the man for you. If it makes sense and you have a business plan that makes sense we can possibly make each other a nice profit. I also would consider myself a silent partner not stepping on any toes. I look forward to doing business with u in the future.

$10,000 to $1,000,000