Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Tampa

Health care lawyer looking for investment opportunities in the Tampa Bay area.

$10,000 to $100,000

Florida > Pembroke Pines

Business and Real Estate Investor open to solid business growth ideas with well-strategied plans including pro-forma financials and ROI.

$20,000 to $250,000

Florida > Lutz

Personal information: 36 year old physician, married, living in Florida Professional experience: Background in medicine, systems engineering, non- profit sector, and private equity Seeking investments focused on renewable energy, sustainable buildings, and other envoronmental themes.

$50,000 to $2,000,000

Florida > Weston

We work with individual and company investors which facilitates merchant cash advance, asset based lending, real estate lending, factor lending, hard money lending, venture capital, and much more.

$10,000 to $20,000,000

Florida > Port Saint Lucie

We are in the process of selling our previous business and are looking for new opportunities

$50,000 to $300,000

Florida > Miami

We are a married couple from Denmark, succes fully running own company in Miami. Sanela (age 31) is a female Global Business Engineer and Morten (age 46) is a Entrepreneur in the real estate business. We are looking for a investment-project where we can contribute actively besides financial capital. We would prefer a partnership.

$10,000 to $500,000

Florida > Boca Raton

I am a 50 year old male looking for a company to invest in and also be a part in making company grow. I have background in banking, finance and construction. I will be an individual investor. My kids are in college so I am looking for a new business challenge.

$50,000 to $500,000

Florida > Indialantic

Education/Professional Certs: MBA, CPA Professional Experience: 15 years mgmt and executive experience in banking, advisory, and healthcare. Direct management of companies/teams of 50-150 with companies in all stages of life cycle. Anticipated Involvement: Advisory to Hands-On; No desire to be silent, at least initially

$25,000 to $500,000