Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Windermere

I am a female international broker and developer seeking new and profitable investments . I have a business degree and speak 5 languages fluently. Lived and grew up in Europe and obtained my expertise in investing in Switzerland, Austria and Germany. I live in USA as a citizen since several years and I would be open to involve myself in new projects.

$5,000 to $75,000

Florida > Tampa

Health care lawyer looking for investment opportunities in the Tampa Bay area.

$10,000 to $100,000

Florida > Fleming Island

I am a young professional seeking investment opportunities in the Orange Park/Fleming Island area. My wife and I own several rental properties and are always looking to acquire more. I am also interested in food trucks and believe there is a huge opportunity to capitalize on lunchtime sales in my area. We are actively seeking a partner with experience in the food truck industry.

$5,000 to $100,000

Florida > Tampa

I hold a Bachelor of Science Degree in Finance from the University of South Florida. I work as the CTO for a personal injury firm. I am a published author on SEO optimization and an expert in crytocurrencies.

$1 to $30,000

Florida > Miami

Private and group investor

$2,000,000 to $100,000,000

Florida > Boynton Beach

We have experts in bank funding such as SBA loans, credit lines, equipment finance and revenue based lending. We also have experts in investor funding such as private investors, angel investors, crowd funding, and private placement services. For our most advanced clients, we can even get your shares trading on the public markets, enabling access to hundreds of millions in funding.

$20,000 to $300,000

Florida > North Palm Beach

My family owns a small construction company in Palm Beach, Florida. We have also been involved in real estate.

$1 to $200,000

Florida > Orlando

Higher Education and K-12 Professional. Over 10 years of experience with non-profits, k-12 and higher education. Masters of Education in Curriculum and Instruction and Educational Leadership. Not married and have no kids currently, but in a committed relationship. I currently own two homes, one which I rent and the other I live in. I recently sold an investment home and made a significant profit. I currently invest in stocks and bonds and have quite a diversified portfolio. I am looking to continue to diversity my investments to secure my future.

$1,000 to $20,000