Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > St Petersburg

I have been involved in the Food & Beverage business and as an investor of real estate since 2013. Currently, I own & manage a Thai & Sushi food truck. I am looking forward to finding the right entrepreneur for me to invest in and make the great product dream come true.

$1,000 to $50,000

Florida > Hallandalle Beach

We are family business radica ten in Miami. Our investments preferences are in Real. Our professional jobs are builder construction and legal business international law.

$1,000,000 to $3,000,000

Florida > Lehigh Acres

I have no investment history but am seeking advise from investors on how to be part of investing. I am a real estate agent and am working on becoming a real estate broker. My son is a general contractor for the state of Florida. We both would like to seek investors willing invest their money and use our services to receive profitable returns both for them and us. I am also an accountant for a construction company with experience in bookkeeping for newly constructed homes and commercial building in Lee county Florida. In the future I am looking to be a private investor in both the residential and commercial.

$20,000 to $30,000

Florida > Orlando

Educated and experienced investor with a wealth of knowledge to share. Our group is open to a multitude of markets and a wide range of investment sizes.

$10,000 to $10,000,000

Florida > Celebration

Long term track record in real estate investing. Have access to significant funds for the right proposition(s).

$100,000 to $100,000,000

Florida > Miami

We are a family office that invests in private equity. We own several companies. Some outright, others between 25-60% ownership. We are interested in profitable and rapidly growing companies. We do not invest in companies that have no revenue. If a company is not breaking even we rarely consider with very few exceptions. We look for businesses that are profitable and could use a lot of capital to scale their profitable business.

$250,000 to $10,000,000

Florida > Parkland

Own a merchant banking company. Specialize in small growth companies. Take Companies public. Have over 10 years experience doing financings and taking companies public. Work with groups of investors and institutions as well.

$10,000,000 to $10,000,000

Florida > Altamonte Springs

Eager investor looking to provide capital to start-ups. Technology and application projects preferred but open to all.

$500 to $100,000