Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Windermere

I'm a 40 y/o entrepreneur, Married 2 kids who lives in the Orlando area. I started a technology/finance company in 2003 in NYC. I have minimal experience investing in other companies. I have good experience in the finance and technology areas and understand how to make companies successful. I'm interested in a hands-on or advisory role. I am an individual investor

$50,000 to $500,000

Florida > Singer Island

I'm a 41 single attorney in south Florida. In addition to being an attorney, I have an undergrad degree in finance from Indiana university. My partner and I have an investment company and we are looking for a sound business investment where we can remain silent partners or have a peripherally advisory role. We both invest daily in the market and are now looking to expand our horizons into businesses.

$1 to $30,000

Florida > Miami

I am interested in investing and am an entrepreneur.

$100,000 to $1,000,000

Florida > Lutz

Personal information: 36 year old physician, married, living in Florida Professional experience: Background in medicine, systems engineering, non- profit sector, and private equity Seeking investments focused on renewable energy, sustainable buildings, and other envoronmental themes.

$50,000 to $2,000,000

Florida > Boca Raton

I am an IT and Supply Chain consultant for very large/global companies. I have several real estate investment condos in South Florida. I also have a small financial company for stocks and Mutual funds investments. Looking for new investments in startup companies and/or for someone with a new product and looking for a partner to help grow the business. As I am in IT, Supply Chain, real estate and financial markets, I could be a great addition to you to make any business achieve its success. I also speak 5 languages in case the business requires to connect with different countries.

$10,000 to $300,000

Florida > Boynton Beach

We have experts in bank funding such as SBA loans, credit lines, equipment finance and revenue based lending. We also have experts in investor funding such as private investors, angel investors, crowd funding, and private placement services. For our most advanced clients, we can even get your shares trading on the public markets, enabling access to hundreds of millions in funding.

$20,000 to $300,000

Florida > Kissimmee

I am 63 years old. Married and living with my wife for 34 years and having a strong and stable relationship. Have been employed with a very solid and reputable company for 18 years as their Financial controller. Have strong Accounting and computer skills. Credentials include being a CPA and MCSE. Investment experience includes Real Estate, Stock Market, etc. to the tune of hundreds of thousands of dollars. I will be investing as silent or in a limited advisory role as I have a full time job currently. I will invest as an individual investor.

$10,000 to $100,000

Florida > Sebring

I am a corporate development specialist with over 20 years of experience. I have a strong marketing background and I ready to invest up to $20,000 on someone else's dream.

$500 to $20,000