Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Tampa

Investment banking and finance experience.

$1,000,000 to $100,000,000

Florida > Tampa

Accredited investor based in Tampa, Florida. Expertise and experience in Hotel Management.

$1,000,000 to $5,000,000

Florida > Fort Myers

I've purchased and sold over $10,000,000 worth of real estate and businesses.

$0 to $3,000,000

Florida > Delray Beach

Always looking for opportunities. Open minded.

$10 to $100,000

Florida > Marco Island

Built Medical Electronics business and sold it to a Fortune 100 company.

$500,000 to $5,000,000

Florida > Ormond Beach

I'm the owner of an import and export company with 25 years experience in manufacturing and product sourcing. I'm looking for opportunities where my ability to provide low cost production capabilities and outsourcing services can help a company grow and manage inventory costs. Can provide low cost production and outsourcing services and capital for inventory.

$50,000 to $250,000

Florida > Ft. Lauderdale

I have grown up in South Florida but have spent a lot of time in all the Southern States. My wife & I along with our two boys are always on the move. We are a family that enjoys new experiences and new challenges. My main business is in the world of finance but much different than the typical Wall Street or VC type format. Our company has done extremely well but has also had to overcome numerous hurdles along the way as all entrepreneurs do. What we are looking to do now is work with entrepreneurs like ourselves that have extreme passion, commitment & a determination to be successful with a solid business model we can put our investment capital behind. We look forward to the opportunity to use our years of experience in numerous different industries to help those entrepreneurs achieve their ultimate goals.

$10,000 to $250,000

Florida > Orlando

Global investor with deep knowledge of emergng markets

$0 to $1,000,000