Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Orlando

Looking for trucking individuals specifically. However, open to all new investment opportunities.

$1,000 to $20,000

Florida > Winter Park

In my fifties located in Florida experienced in management, acquisitions, startup projects, technology, and finance looking to invest up to $150k and seeking equity return as silent or active depending on business type. Can also help with business planning, startup vs. acquisition analysis, growth strategies, risk mitigation, bank financing, and commercial real estate if applicable.

$10,000 to $150,000

Florida > Cantonment

Realtor with interest in real estate projects.

$450 to $3,000,000

Florida > Kissimmee

I am based in Orlando, Florida. I am married with a one-year-old daughter. I have experience in luxury retail and operations specialty. I also have my Master's Degree in Data Analytics & Applied Social Research with a concentration in Media & Marketing. I help those in financial need start their businesses in order to grow an abundance amount of opportunities, all while creating a passive income. I can pour into your business if it pours back into me. I am willing to talk with any/everyone who chooses to utilize my expertise and skills in order to grow their business and legacy. I'm happy to help!

$10,000 to $20,000

Florida > Miami

35years old entrepreneur looking for a business with great growth potential. Sold successfully 2 companies in South America in the financial markets industry. Hands on partner.

$100,000 to $250,000

Florida > Palm Beach Gardens

Semi-retired lawyer and management consultant, currently engaged primarily in the operation of a family-owned legacy investments business, which includes a business advisory and investment service that is dedicated to help small businesses and community organizations secure the intellectual, financial and human capital necessary for them to succeed. Extensive experience in market research, investment analysis, financial and operational modeling, capitalization, syndication, investment operations, risk management, business coaching, and securing and administering funding from a wide variety of public, private, and institutional sources of capital.

$1,000 to $100,000

Florida > Parkland

Own a merchant banking company. Specialize in small growth companies. Take Companies public. Have over 10 years experience doing financings and taking companies public. Work with groups of investors and institutions as well.

$10,000,000 to $10,000,000

Florida > Hudson

Our private investment group is active across several industries but focused on disruptive market opportunities. We are interested in and invest in OPPORTUNITIES where joint venture or other capital resources are required. We understand the underwriting requirements of a matching fund partner and work with you to fit the diligence packaging and presentation to best fit the prerequisites of the matching joint venture investor partner. Utilizing both international banking asset enhancements as well as Hybrid Surety Bonds as underwriting guarantees to secure investment capital from both private and institutional funds, Robert brings strategic partners and creative means to secure investors in 360 win win scenarios. Our Key Interest include Industry Disruptive Innovation, Patent & Intellectual Property, Expansion & Contract Opportunity Funding, Renewable Energy and Health Care Industry.

$100,000 to $25,000,000