Florida Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Florida Investors

Florida > Tampa

25 years on the street.

$10,000,000 to $9,999,999,999

Florida > Fort Pierce

I have over 20 years experience in the financial industry. I began my career as a broker/trader and now specializing in financial PR and corporate consulting and restructuring plans for public companies, I have has raised more than $45 million for various public companies in the last eight years. In addition, I have been instrumental in assisting six companies attain public trading status through reverse-shell mergers.

$25,000 to $100,000

Florida > Boynton Beach

Looking for a new project for investment. I am looking to be hands on in bringing a company to fruition in a sales and marketing role.

$10,000 to $75,000

Florida > Bell

I am a semi-retired entrepreneur looking to divest of stock and bond market risk and invest in and help manage residential real estate opportunities in the State of Florida. I have always had good instincts in sourcing and adding value to underutilized properties, and have done this consistently over a 25 year period. However, I am at a point where I would like to leverage both capital and resources and explore this opportunity on a more full-time basis. I have an MBA in Finance & Marketing and have used both skills working with both large corporations and small businesses. I'm looking to invest $50,000-$100,000 on a per project basis and would anticipate a minimal 30% return over a 2 year period. I live in North Central Florida, but am in Central Florida (Tampa area) on a regular basis.

$50,000 to $100,000

Florida > Miami Beach

Successful software executive with a good eye for market trends and ability to build and motivate superb sales teams.

$10,000 to $100,000

Florida > Parkland

My name is Rami, 38 years old, owner of a couple of businesses in Florida and Texas ( used car dealership and medical equipments). I’m an individual investor and prefer to be a silent partner.

$50,000 to $500,000

Florida > Pembroke Pines

39 year old married in South Florida. Have managed sales and other aspects of distribution in automotive and re-newable energy. Open to being a silent or active partner. Individual investors.

$20,000 to $200,000

Florida > Boca Raton

Investor looking for advertising agency

$50,000 to $100,000